People counting in fashion and footwear stores
Measure how many people enter your store, which collections attract the most traffic, and how to convert visits into sales.
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What you can do with Porter in your fashion store
Adjust staffing based on real traffic
Porter shows when people arrive at each store. With that data, you assign the right number of advisors at the right times.
Measure if your campaigns and window displays work
Porter records traffic before, during, and after any activation. You know if the new collection brought more visits or if the window change had an impact.
Compare performance across all your locations
Porter measures each point of sale under equivalent conditions. You identify which converts better, which has more traffic, and what's doing differently.
Discover which zones in your store work best
Porter measures traffic by area: shoes, accessories, new collection. You know where to relocate products and where the layout isn't helping.
Analyze who visits your store
Porter identifies your visitor profile: gender, age, whether they come alone or in groups, so your campaigns, visual merchandising, and inventory speak to the customers who actually walk through your door.
How does Porter work in your fashion store?
Camera
Installed at the entrance. Detects and counts each visitor in real time, without recording video.
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Platform
Data arrives at a centralized dashboard. All your stores in one place.
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Data
Traffic, conversion, zones, and peak hours. Ready to cross-reference with your sales.
View dataFrequently asked questions
How does people counting work in fashion stores? 
We install AI-powered cameras at your store entrance. Each camera re-identifies people to eliminate duplicate counts and measures traffic in real time. Data automatically arrives at your dashboard in Google Looker Studio, where you can see reports, comparisons, and alerts from any device.
Can I see how well my store converts?
Yes. By crossing Porter's traffic data with your POS sales data, you can calculate your real conversion rate: how many of the people who enter actually make a purchase. It's one of the most valuable metrics for fashion retail teams.
Does it work if I have multiple locations?
Yes. You can see all your stores on the same dashboard and compare their performance by day, week, or month. Each location can also have its own differentiated access if you need it.
How accurate are the cameras?
Our cameras use AI to eliminate duplicates, exclude staff and children, and measure only real customers. We also conduct regular audits backed by video. You can access the cameras in real time to see how they count whenever you want.
I already have cameras installed. Do I still have to pay for everything?
No. If you already have infrastructure in place, we can work with it. We're not here to force you to change everything, but to help you reduce costs and get the most out of what you already have.
Does pricing adjust to the size of my chain?
Yes. We offer flexible plans based on the number of stores and your needs. Cameras can be rented or purchased, and the software includes dashboard, audits, support, and a dedicated executive to assist you.