People Counting for Retail
Measure foot traffic in your stores, cross-reference it with sales data, and make informed decisions about staffing, marketing, and operations with real numbers.
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What You Can Do with Porter
Staffing Based on Real Traffic Data
Porter shows you exactly when customers arrive at each store. With that insight, you assign the right staff at the right times.
Campaigns with Measurable Results
Porter tracks foot traffic before, during, and after any promotion. You'll know if your campaign actually brought more customers or just more discounts.
Compare Performance Across Locations
Porter measures each store's performance under equivalent conditions. Identify which locations convert best and why.
Optimize Store Layout and Space
Porter measures foot traffic by zone within your store. Know which areas perform best and where to relocate products or displays.
How Porter Works in Retail
Camera
Installed at the entrance. Detects and counts every visitor in real-time, without recording video.
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Data
Traffic, conversion rate, peak hours, and hot zones. Ready to integrate with your sales data.
View Sample DataRetail Types Where Porter Works
Fashion & Footwear
Fashion and footwear stores depend on window traffic and in-store conversion. Porter measures how many people enter, how long they stay, and which zones capture attention. Use this data to optimize your layout, staffing, and seasonal campaigns.
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Jewelry
Every visitor in a jewelry store has high purchase potential. Porter identifies traffic peaks, dwell time at each display, and moments when personal attention is critical. Maximize engagement when it matters most.
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Electronics
Electronics stores attract both high-intent buyers and browsers. Porter distinguishes these patterns by dwell time and zone visits, helping you optimize product placement and floor support.
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Sports Retail
Sports stores experience seasonal and event-driven traffic spikes. Porter shows these patterns with precision, so you can plan inventory, staffing, and activations at exactly the right moment.
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Home & Furniture
Furniture stores have large footprints and long customer journeys. Porter maps traffic by zone so you know which areas drive interest, which are overlooked, and how to reorganize space for better conversion.
Learn MoreFrequently Asked Questions
How does a people counting system work in retail? 
A camera installed at the entrance detects and counts each visitor. The data flows in real-time to our platform where it's correlated with sales, schedules, and store zones.
How is conversion rate calculated with a people counter?
Divide total sales by visitor count and multiply by 100. Porter calculates this automatically when connected to your POS system.
How many devices do I need per store?
It depends on the number of entrances and their width. For most retail stores, one device per entrance is standard.
Does the system record video?
No. The camera detects people and extracts numerical data. It doesn't store or transmit any images.
Does it work for multi-location chains?
Yes. Our platform centralizes all your stores in one dashboard with side-by-side location comparisons.
Does it integrate with my POS?
Yes. Porter connects foot traffic with sales in real-time.
Measure Your Store Traffic
Schedule a demo and we'll show you Porter in action with a real scenario from your business.
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