People counting in sports stores

Measure when your customer arrives, which sports categories attract the most traffic, and how to prepare your store for peak selling seasons.

How it works

What you can do with Porter in your sports store

Prepare your store for the season before it arrives

In sports retail, traffic isn't consistent year-round. There are peaks driven by back-to-school season, major sporting events, marathons, and year-end holidays. Porter projects expected traffic based on your store's historical data so you can plan inventory, staffing, and activations in advance, not at the last minute.

Forecast and traffic analytics for retail

Which sports categories attract the most traffic and convert best

Football, running, swimming, and gym don't convert equally or attract the same customer profile. Porter measures traffic, conversion, and average ticket by zone so you know where to focus attention, where to strengthen the display, and where the layout isn't helping.

The right team when traffic spikes

During a major sporting event or marathon season, your store's traffic can double on specific days. Porter crosses that historical traffic with your current shifts and shows you exactly when you need more advisors so you don't lose sales during your most important moments.

If your brand sponsors an event, did it really bring more people to your store?

Porter records traffic before, during, and after any activation or sponsorship. You'll know if the event really moved your store's traffic or if the increase in visibility didn't translate to real customers.

How does Porter work in your sports store?

Camera

Installed at the entrance. Detects and counts each visitor in real time, without recording video.

Learn about our cameras

Platform

Data arrives at a centralized dashboard. All your stores in one place.

Learn about the platform

Data

Traffic, conversion, zones, and peak hours. Ready to cross-reference with your sales.

View data

Frequently asked questions

Can I know in advance how much traffic I'll have during peak season?

Yes. Porter projects expected traffic based on your store's historical data. Before back-to-school season or a major sporting event arrives, you already know how much traffic to expect and can prepare your inventory and staffing accordingly.

Can I measure if a sponsorship or event really brought more customers?

Yes. Porter records traffic in real time and keeps complete historical data. You can compare traffic before, during, and after any activation and see if it really translated into more visits and better conversion.

Does it work if I have zones differentiated by sport?

Yes. Porter measures traffic by zone and shows you which areas attract the most visits, how long customers spend in each, and how conversion varies between categories.

Can I size my team for a specific event?

Yes. Porter projects expected traffic for specific dates based on similar past events. With that data, you know how many advisors you need and what hours to staff before the peak arrives.

Does the camera record video?

No. It detects and counts people but doesn't store or transmit images. Only the numerical data reaches your dashboard.

Does pricing adjust to the size of my chain?

Yes. We offer flexible plans based on the number of stores and your needs. Cameras can be rented or purchased.

Measure real traffic in your sports store

Schedule a demo and we'll show you Porter with a real case from your operation.

Schedule your demo