People Counting Cameras for Retail
The Porter camera is specialized hardware for people counting with integrated artificial intelligence that measures proximity, traffic, conversion, dwell time and service level, without recording or storing video.
Everything our technology measures
Each metric is designed to understand behavior, efficiency and commercial opportunity within the physical space.
Attraction and
traffic
Real
conversion
Dwell time and
behavior
Service
level
Demographic
profile
Attraction and traffic
What it analyzes
- People walking past the display window
- People entering the store
- Outdoor traffic by hour and day
What it's for
Know how many people you attract and how many actually enter your point of sale.
Attraction and traffic
Proximity, entry and outdoor traffic
What it analyzes
- People walking past the display window
- People entering the store
- Outdoor traffic by hour and day
What it's for
Know how many people you attract and how many actually enter your point of sale.
Real conversion
No duplicates or inflated data
What it analyzes
- People entering
- Re-identification (avoids duplicates)
What it's for
Calculate precise conversion rates without inflating numbers.
Dwell time and behavior
Time, heat and concentration
What it analyzes
- In-store dwell time
- Display window time
- Heat maps
- Concentration zones
What it's for
Understand what your visitors do inside the store and which zones generate the most interest.
Service level
Queues and wait times
What it analyzes
- Wait times
- Queues
- Staff vs. traffic ratio
What it's for
Optimize customer service and align your team with peak demand moments.
Estimated demographic profile
Estimated visitor gender
What it analyzes
- Estimated gender
- Demographic patterns by time of day
- Patterns by location
What it's for
Know your audience profile to adapt merchandising and communication strategies.
One technology, multiple applications
Retail
- Traffic and conversion measurement
- Display window evaluation
- Schedule optimization
- Dwell time analysis
Supermarkets
- Traffic flow by access points
- Service level at checkouts
- Queue management
- Peak hours
Shopping malls
- Footfall by entrances
- Zone comparison
- Floor-by-floor measurement
- Special events
People counting technologies: what changes between traditional cameras and cameras with integrated AI
How does it work?
Motion detected
People enter or circulate in front of the point of sale.
Analysis with integrated AI
Processing occurs within the device.
- No video is transmitted
- No images are stored
Structured data
Metrics ready for analysis are generated.
Real-time information
Data available for decision-making.
The local processing approach (Edge AI) enables greater stability, precision and information control.
Respuesta inmediata
Sin depender de servidores externos.
Privacy garantizada
Only numerical data is transmitted.
Low consumo de red
No video is sent or stored.
Architecture optimized for integrated AI
Dedicated processing capacity for continuous analysis.
Greater quality control and close support.
Visually integrates into different spaces.
Adapts to different heights and configurations.
Simple installation without redesigning your network.
Technical specifications and installation
Designed to operate continuously in commercial environments with minimal technical intervention.
Installation requirements
Power
Standard electrical current or PoE (Power over Ethernet)
Connectivity
WiFi o Ethernet
Mounting
Required: door width, door height and height from floor to ceiling
Physical specifications
Technical specifications
Integrated with our analytics platform
Data captured by Porter Count syncs with our analytics platform, where it's transformed into operational indicators and clear visualizations for commercial and operations teams.
Weekly traffic
Updated in real time
4.2K
Visitors
32%
Conversion
8:42
Dwell time
Mini Diagnostic of Commercial Visibility
Answer three questions and discover how visible your operation really is.
About traffic
Do you know how many people actually enter every day?
About conversion
Do you know how many people who enter your store actually buy?
About dwell time
Do you know how long people spend in your store?
Visibility meter
Select Yes or No for each question
Real visibility for real decisions.
Transform in-store behavior into clear information to act with greater precision.