Cameras for People Counting in Retail
The Porter camera is specialised hardware for people counting with integrated artificial intelligence that measures proximity, traffic, conversion, dwell time and service level, without recording or storing video.
Everything our technology measures
Each metric is designed to understand behaviour, efficiency and commercial opportunity within your physical space.
Attraction and
traffic
Real
conversion
Dwell time and
behaviour
Service
level
Demographic
profile
Attraction and traffic
What it analyses
- ✓People passing by the storefront
- ✓People entering the store
- ✓External traffic by hour and day
What it's for
Know how many people you attract and how many actually enter your point of sale.
Attraction and traffic
Proximity, entrance and external traffic
What it analyses
- People passing by the storefront
- People entering the store
- External traffic by hour and day
What it's for
Know how many people you attract and how many actually enter your point of sale.
Real conversion
Without duplicates or inflated data
What it analyses
- People entering
- Re-identification (avoids duplicates)
What it's for
Calculate precise conversion rates without inflating numbers.
Dwell time and behaviour
Time, heat and concentration
What it analyses
- Time spent in store
- Time at storefront
- Heat maps
- Concentration zones
What it's for
Understand what your visitors do inside the store and which zones generate the most interest.
Service level
Queues and wait times
What it analyses
- Wait times
- Queues
- Staff to traffic ratio
What it's for
Optimise customer service and align your team with peak demand times.
Estimated demographic profile
Estimated gender of visitor
What it analyses
- Estimated gender
- Demographic patterns by time of day
- Patterns by location
What it's for
Know your audience profile to adapt merchandising and communication strategies.
One technology, multiple applications
Retail
- ✓ Traffic and conversion measurement
- ✓ Storefront evaluation
- ✓ Schedule optimisation
- ✓ Dwell time analysis
Shopping centres
- ✓ Footfall by entrance
- ✓ Comparison between zones
- ✓ Floor-by-floor measurement
- ✓ Special events
What makes Porter cameras different?
How does it work?
Motion detected
People enter or move in front of the point of sale.
Analysis with integrated AI
Processing occurs within the device.
- No video is sent
- No images are stored
Structured data
Metrics ready for analysis are generated.
Real-time information
Data available for decision-making.
The local processing approach (Edge AI) enables greater stability, accuracy and data control.
Immediate response
Without depending on external servers.
Guaranteed privacy
Only numerical data is transmitted.
Low network consumption
No video is sent or stored.
Optimised architecture for integrated AI
Dedicated processing capacity for continuous analysis.
Integrates visually into different spaces.
Adapts to different heights and configurations.
Simple installation without redesigning your network.
Technical specifications and installation
Designed to operate continuously in commercial environments with minimal technical intervention.
Requirements and installation
Power
Standard current or PoE
Connectivity
WiFi or Ethernet
Physical specifications
Technical specifications
Dimensions
Point of sale dimensions: space requirements
Door width(s)
Door height(s)
Floor to ceiling height
Camera positioning: recommended distances
Lens height (vertical distance floor → lens)
Door separation (horizontal distance door → lens)
Cable duct: +15 cm above lens height
Validations before installation
Door measurements verified
Field of view without obstructions
24h electrical circuit available
Integrated with our analysis platform
Data captured by Porter Count synchronises with our analysis platform, where it transforms into operational indicators and clear visualisations for commercial and operational teams.
Discover where to place your camera
Enter your measurements and discover how to position the camera in your space.
Your space measurements
My camera location
Enter measurements to see where to place the camera
💡 Tip: The camera should be placed at the indicated height and distance for maximum coverage.
Real visibility for real decisions.
Transform in-store behaviour into clear information to act with greater precision.